peter rabbit: style icon

If you follow me on Twitter, I apologise, because you’re probably sick to death of me gushing over this collection already… Peter rabbit is 110 (and looking good on it!), and to celebrate Gap have collaborated with Beatrix Potter with this completely adorable collection for babies. I have to confess, I was slightly sceptical when I first got wind of it – how would such a collaboration even work? It just sounded a little gimmicky to me, and I suppose I just didn’t ‘get it’. How wrong I was. I first saw the collection on Tuesday in the Oxford Circus store when I dashed in to check it out quickly (in the name of research) on my way home. I was instantly smitten, and promptly scooped up two rabbit face jumpers (one with pink trim, one with blue) and his and hers packets of socks in the most gorgeous colours (I always find it a struggle to find good socks for toddlers…). Officially the age range is 0-24 months, but I wasn’t about to be defeated that easily, and on inspection of said items, endevoured to squeeze my two (who just turned three) into them. Bingo! Both jumpers (age 18-24 months) fitted, and the socks are perfect. Where there’s a will and all that… Fast forward to the official press launch breakfast this morning, and I arrived feeling like I had already seen the collection in its entirety. Wrong again. I had barely seen anything – this collection is huge! The colours are spot-on – lots of grey (oh yes!), navy, dusky pink, pale blue, saffron (which I’m loving at the moment – so easy to work into a neutral-ish wardrobe, and so chic) etc. It’s just the perfect mix of whimsical and cute. Stylish and so, so sweet. Here are my favourites (including the jumpers I bought for Tabarlow, and Marlow’s days of the week socks), but I also particularly loved the days of the week bodysuits for little babies (up to six months). They would make the lovelist gift for a newborn. The blue shawl-neck cardigan (or possibly jardigan?) is based on Peter Rabbit’s own ill-fated jacket (how cute is that?). Love, love, love…
from £7.95  gap.eu

ps: available online and in-store now.

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