As a huge fan of Preen (I remember going to one of their very first shows at London Fashion Week when I worked at Marie Claire, and just being blown away by the combination of beauty and ‘coolness’ of the clothes). I couldn’t have been more excited when they launched Mini Preen earlier this year. It’s just gorgeous. And just like the womens’ collections, is cool and pretty in equal measures. I caught up with one half of the Preen design duo, the lovely Thea (arguably one of the nicest people in fashion) to ask her a little more about the collection…
What made you decide to launch Mini Preen?
When our eldest daughter, Fauve was born I was always on the lookout for clothes that were a bit different, and as she grew she always wanted to wear my dresses, so the idea of a Mini Me, Mini Preen was born.
Do you always try to keep your Mini designs closely linked to your womenswear collections? I love the ‘mini me’ angle to the press look books. Completely adorable.
Yes, we always link Mini to our adult collections. We shrink the prints so they don’t look oversized on the smaller frame of a child. The coats are shrunken versions, also the dresses are of similar styles to the adult, but more age appropriate.
What kind of girl is the Mini Preen girl?
Well the main inspiration for the Mini Preen girl has been our daughters. Cute, cool, spirited, fun, ‘outdoorsy (is that even a word?), and must contain pink.
I love how you mix classic children’s clothes with a cool, modern edge (not easy to do!). Are your own daughters a big part of your inspiration?
Yes totally. Like with our Preen ethos we want to mix classic, modern and vintage.
Do you think you might ever do a high street collaboration with Mini Preen, like your womenswear collection for Debenhams?
I think that would be a great idea!
I am told you are a fan of Little Spree. Is this true?
Yes! I got introduced to it by a close friend and now I’m addicted!
Do you like to mix high street finds with more expensive pieces when dressing your daughters?
Absolutely. The high street are doing great clothes for kids, and I also like to look around markets such as Portobello for smocked vintage dresses for Blythe (2). My own children really love to wear Preen though. Fauve (6) loves a party dress and she has a sweatshirt dress that she lives in!
Any favourite high street haunts for kids clothes?
I find Zara Kids is great for coats, and tights in interesting colours. H&M kids is always a place I go to get my daughter, Fauve her skinny jeans. Also Mothercare are doing some great coloured corduroy trousers at the moment. They are meant for boys, but I dress my girls in quite a lot of boys clothes – coats, trousers and shirts. I think it’s a great look.
Preen has kindly agreed to give away the gorgeous Mini Preen red checked coat-dress, above, worth £294.00, as well as this super-cool Preen Line jumper-dress, worth £398.00. How lucky are we?? Two for one! All you need to do to enter is email us with the answer to the following question: What is Thea’s design partner/husband’s name? Easy peasy. And don’t forget to include your (UK) dress size and the name and age of the little girl who might be lucky enough to win the coat-dress. You have until Friday 14th to enter, and we will announce the winners (one big, one small) the following week. Good luck!
Mini Preen is available in 4-11 years (sorry, girls only) from Selfridges and Harrods